Christmas in July Festival in West Jefferson

Christmas in July Festival

Photo courtesy of Kim Hadley

No need to head to the North Pole to catch a glimpse of Santa Claus this summer. He will be making an appearance at the Christmas in July festival in downtown West Jefferson.

The 28th annual event takes place July 4-5, celebrating the area’s Christmas tree industry with fun competitions, more than 20 mouthwatering food vendors, live music, and of course, a visit from Mrs. Claus and Santa himself.

The festival, which started in 1987, draws thousands each year, helping to promote tourism in Ashe County. Learn more at

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Due to COVID-19 (coronavirus) precautions and travel advisories, many upcoming events have been canceled or postponed. Please check with local tourism offices and event organizers for the most up-to-date information.
Travel in North Carolina amid coronavirus
NC Dept. of Health and Human Services